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We are Dennis Henrichs and Rick Jurgens your Auction Managers and Auctioneers. We have been a part of this Auction since 1976. We are always available to answer your questions or comments. Our goal is to get your business and keep it! SELL THE AUCTION WAY!

We are located in Southeast Nebraska. Our business is to market cattle, hay, Bextra Bale Feeders and Ritchie Water's and Parts.

Our Livestock Auction is held on Mondays starting at: 10:00 a.m., except for Special Sales held on some Thursdays when we start at 11:00 a.m.

Call us early to consign your livestock so we can advertise them for you! Talk with any of our field representatives to discuss the value of your cattle:


  • (Beatrice) Dennis Henrichs:  402.239.8741
  • (Wymore) Rick Jurgens:  402.520.0350
  • (Wymore) Gale Hardin:  402.520.2911
  • (Fairbury) Cody Welsch:  402.587.1616
  • (Crete) Jerad Reetz:  402.826.7385
  • (Steinauer) ​Ryan Sommerhalder: 402.335.7937
CALL US  +1.402.223.3571

Beatrice 77 Livestock ​Sales

  • Monday, February 18, 2019 - Feeder & Hay Sale
  • Monday, February 25, 2019 - Feeder & Hay Sale

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Beatrice Nebraska

Welcome to

Beatrice 77 Livestock Auction Sales

OTHER SPECIAL BRED COW AND HEIFER SALE DATES:

FEBRUARY 17TH - TRAUERNICHT SIMMENTAL BULL SALE

MARCH 9TH - LIENETICS LEGACY BULL SALE

MARCH 21ST - SPECIAL COW/CALF, BRED COW

APRIL 1ST - HELDT PAIR SALE - 4:00 PM

APRIL 25TH - SPECIAL COW/CALF, BRED COW  

"The Action is at our Auction"