We are Dennis Henrichs and Rick Jurgens your Auction Managers and Auctioneers. We have been a part of this Auction since 1976. We are always available to answer your questions or comments. Our goal is to get your business and keep it! SELL THE AUCTION WAY!

We are located in Southeast Nebraska. Our business is to market cattle, hay, Bextra Bale Feeders and Ritchie Water's and Parts.

Our Livestock Auction is held on Mondays starting at: 10:00 a.m., except for Special Sales held on some Thursdays when we start at 11:00 a.m.

"The Action is at our Auction"

Beatrice 77 Livestock ​Sales

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CALL US  +1.402.223.3571

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Beatrice Nebraska

Welcome to

Beatrice 77 Livestock Auction Sales

Call us early to consign your livestock so we can advertise them for you! Talk with any of our field representatives to discuss the value of your cattle:


  • (Beatrice) Dennis Henrichs:  402.239.8741
  • (Wymore) Rick Jurgens:  402.520.0350
  • (Wymore) Gale Hardin:  402.520.2911
  • (Fairbury) Cody Welsch:  402.587.1616
  • (Crete) Jerad Reetz:  402.826.7385
  • (Steinauer) ​Ryan Sommerhalder: 402.335.7937

OTHER SPECIAL BRED COW AND HEIFER SALE DATES:

MARCH 21ST - SPECIAL COW/CALF, BRED COW & MILL IRON ANGUS BULLS - click for salebill

APRIL 1ST - Feeder & Hay Sale * HELDT PAIR SALE - 4:00 PM

APRIL 25TH - SPECIAL COW/CALF, BRED COW

May 18TH - NEBRASKA TEXAS LONGHORN ASS. SALE - 10:00 AM  

Monday, March 18, 2019 - Feeder & Hay Sale

Thursday, March 21, 2019 - Cow/Calf Special & Bulls

Monday, March 25, 2019 - Feeder & Hay Sale

Monday, April 1, 2019 -Feeder Sale - Hay Sale & Heldt 1st Calf Cow/Calf Special - 4:00 PM